According to the Center for science and in the public interest, ‘’Coca-Cola uses sponsorships to leverage the reputations of respected health organizations. That kind of strategic philanthropy allows the companies to position themselves as part of the solution to the obesity epidemic, despite strong evidence that sugar-drink consumption is linked to weight gain, cardiovascular disease, and other health problems. To combat the growing public-health-perception crisis, Coca-Cola has systematically cultivated financial partnerships with respected health and medical organizations. The companies use those relationships to foster “innocence by association,” distracting the public from the industry’s multi-billion-dollar efforts to maximize sales of products that promote poor nutrition and obesity. Examples of health organizations are: the National Hispanic Medical Association, American Cancer Society, and Academy of Nutrition and Dietetics (formerly known as the American Dietetic Association).’’
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